You’ve just launched your fancy new website for your home service business.

Or maybe you have a website you’re happy with, and now, you’re want to bring in new customers with it.

Either way, you want your website to generate leads for your business. Not sit around the web collecting dust instead of traffic.

If that sounds like you, you’re in luck. Google is making it easier for you to generate traffic to your home service business website.

The trade-off?

You’ll pay to bring customers to your website.

Like any other form of marketing, it’s going to cost you to generate traffic.

The difference is that with Google’s Local Services ads you know what you’re getting.

You don’t have to give your money to an “SEO Expert,” hoping that your website lands in the top 3 spots — only to end up in the same spot (but with less money in your marketing budget).

By the end of this article, you’ll understand how Local Services can help your home service business generate more traffic.

How Local Services Works For Home Service Businesses

Give this a try: type in a service and a location in your Google search bar.

In the example below, I’ve typed in “seattle window cleaning.”

search results for a home service business

See the top 4 spots for this query?

Those companies didn’t hire an SEO company to get those top spots.

Notice the small green box next to each URL, which reads “Ad.”

They paid Google to show up in those top spots. They appear well above the top organic spots.

And because they’re higher, they get more clicks.

Here's a quick video on why using ads like Google’s Local Services are more reliable than SEO for generating traffic to your home service website:

https://www.useloom.com/share/ce3605a8630c4610b58782678f2d047c

How can you get started showing up in those spots?

You can use a platform like Google Adwords or Adwords Express.

Even better — you can use Google's Local Services.

Here's how that works:

1. You sign up as a service provider.
2. You set a budget that you're comfortable with.
3. Turn your ads on to reach customers in your area.

That’s the basics. But maybe you’re uneasy about spending money on your marketing...

Why Should I Pay To Bring Customers To My Website?

Spending money on your marketing might make you feel queasy.

Here’s the twist:

With Google’s Local Services, you only pay when customers call or message you.

All marketing methods (aka, ways to generate traffic) require an investment — either your time or your money.

Do you want to spend 6+ months of writing blog posts or hire a risky SEO company?

No. Those are time-intensive, risky marketing methods.

Local ads require an investment. But it’s easy to measure your return.

You know exactly what you’re getting. There’s no grey area.

You pay Google to get in front of potential customers — these customers come to your site — and based on your site’s design, it converts those visitors into leads, who call you or book your service online.

If your website is finely-tuned to turn visitors into leads (like what we guarantee with Convert) then you’re creating a cash-generating machine.

You pay for traffic, and your website turns that traffic into people who are reaching out to you for your services. The higher your website’s conversion rate, the higher your return on investment.

Yes, your website must be well-designed. Yes, you’ll have to close these interested customers.

But when you’re putting money into ads, your website is converting traffic into leads, and you're closing the leads — it’s like printing cash.

Once your conversion rate has increased, you're more profitable. It pays to sacrifice some of that profit into increasing your advertising bid prices—which can dramatically increase your number of customers. You can outbid your competitors and profitably dominate all the advertising space in your market.

-Karl Banks & Ben Jesson, Making Websites Win

Action Steps

First, you need to know how much traffic your website is generating.

You can have the best website in the world, but it doesn’t generate any traffic, it won’t do your business much good.

Use a free tool like Google Analytics to track how many sessions your website is getting.

If you’re reading this article, chances are you aren’t happy with how much traffic your site is generating. Give Local Services a try.

And if you’re not confident in your website’s ability to turn visitors into leads…

...Convert, our website product, was made for you.

We guarantee that your website will convert at a 100% higher rate than the industry average.

Combined with the guaranteed traffic from Google’s Local Services Ads — that means more customers for your home service business.

It’s a great feeling when your website is your best salesman that works for you 24/7.

So you can continue to dump money into the SEO “money pit” — or you can invest your marketing dollars into a platform that works.