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120 Excellent Customer Service Quotes from the Pros

Motivational Customer Service Quotes to Grow Your Business

Every good company wants to provide excellent customer service, but it’s not always easy to balance that with other business needs and goals.

Sometimes, it can help to get inspiration from what others have found to be true. We’ve asked customer service experts to share with us their best business motivation quotes that their teams lives by. The list contains quotes from public figures as well as personal customer quotes that our experts have developed during their own their careers.

The customer service quotes are listed and then summarized with commentary in more detail below, with a link to the full list of over 100 customer service quotes at the bottom of this post.

Excellent Customer Service Quotes

  1. "Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work and serve the customer!" - Gene Buckley - Anna Segova
  2. "Assumptions are the termites of relationships." – Henry Winkler - Jamie Lowary
  3. "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." - Sam Walton - Travis Biggert
  4. "Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans." - Ken Blanchard - Mollie Beck
  5. "Your most unhappy customers are your greatest source of learning." - Bill Gates - Amanda Austin
  6. "Ease your customers’ pain." - Hazel Edwards
  7. "Treat the customer like you would want to be treated. Period!" -Brad Schweig
  8. "Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!" - Connie Edler
  9. "The key is when a customer walks away, thinking, 'Wow, I love doing business with them, and I want to tell others about the experience.'" - Shep Hyken - Connor J. Wilson
  10. "People do not care how much you know until they know how much you care." - Teddy Roosevelt - Paige Arnof-Fenn
  11. "Put yourself in their shoes." - Jesse Harrison
  12. "Always have an attitude of gratitude." - James R. Nowlin
  13. "Customer service should not be a department. It should be the entire company." - Tony Hsieh - Taylor Chastain
  14. "The sole reason we are in business is to make life less difficult for our clients." - Matthew Odgers
  15. "People will forget what you said. They will forget what you did. But they will never forget how you made them feel." - Maya Angelou - Mike Sims
  16. "Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers." - Ross Perot - David Bakke
  17. "Always begin with: 'So that I can better serve you, do you mind if I ask a few questions?'" - Jodie Shaw
  18. "Unless you love everybody, you can’t sell anybody." – Dicky Fox, Jerry Maguire - Greg Corey
  19. "Imagine your customer is your best friend—listen to their concerns, be a shoulder to lean on and then shift the focus from what went wrong to how you can help make it right." - Rachel Hogue
  20. "Customer service is about empathy." - Chaz Van de Motter

Why Is Customer Service Important?

Customer Quotes to Earn Business

Hopefully these inspirational customer service quotes can help you deliver exceptional experiences for your customers.

Going above and beyond for customers is what separates companies that thrive from companies that only survive. That's why these quotes about customers and how to provide excellent customer service are vital.

When your team consistently creates an environment of amazing customer service, it generates not just repeat business but also referral business. That's because when your customers feel valued, they'll provide your business with a positive online review so you can build a reputation.

Once you have a lots of positive customer reviews, you can start doing reputation marketing—using your reviews to promote your reputation and scale your company!

Banner promoting NiceJob's reputation marketing software for getting more online reviews.

120 Inspirational Customer Service Quotes

Here are the top 120 most inspiring customer service quotes from the pros.

With these customer quotes, you can inspire your team to provide better customer service and deliver an experience your customers will never forget.

That's how you differentiate yourself from the competition—by putting the customer first!

Customer service quotes: Anna Segova, Owner, Alterno Marketing.

1. "Don’t try to tell the customer what he wants. If you want to be smart, be smart in the shower. Then get out, go to work and serve the customer!" - Gene Buckley

Anna Segova, Owner, Alterno Studio

As a marketing professional I always keep this customer service quote in mind. The variety of choices customers now have has flipped the supply-demand model, putting the power in consumers’ hands. It is now about knowing what the consumer wants and serving them, or they will find what they are looking for elsewhere.

Customer service quotes: Jamie Lowary, Channel Relations Manager, PATLive.

2. "Assumptions are the termites of relationships." – Henry Winkler

Jamie Lowary, Channel Relations Manager, PATLive

The human brain loves to categorize things—it’s how we make sense of our world on a daily basis. This has a lot to do with why we are so quick to make assumptions. Our brains need to understand why people say what they say by filling in the blanks. The breakdown happens when our assumptions are flat wrong; it’s dangerous to believe you know everything about your customer and vice-versa. When you communicate with your customers, do so as clearly as possible with an open mind (and open ears). Listening is one of the greatest tools to combat assumptions.

Customer service quotes: Travis Biggert, Chief Sales Officer, HUB International.

3. "There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." - Sam Walton

Travis Biggert, Chief Sales Officer, HUB International

What I have always liked about this customer service quote is that no matter how big of an organization someone has, everyone lives by this rule. It is the great equalizer and the law that can humble any human being, no matter how protected they think they are on their perch. Take Blackberry for example. They went from controlling half the world’s smartphone market to being rendered completely irrelevant, and from a profit of almost $2 billion to a $5.8 billion deficit, all within five years. The fascinating beginning to this downfall occurred a day after Steve Jobs unveiled the first iPhone, when the CEO of Blackberry famously stated, “It’s OK, we’ll be fine.”

Customer service quotes: Mollie Beck, Founder, Continue Good.

4. "Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans." - Ken Blanchard

Mollie Beck, Founder, Continue Good

We know our customers are raving fans when good news spreads about our business. We believe raving fans are better than any type of internet marketing. I have personally been a raving fan about a company and I couldn’t stop telling my friends about them. Raving fans are contagious in the best way. If you inspire your team to do nothing less than turn your best customers into raving fans, it will put the needed expectations on customer service and on how you interact with your customers. Customers who leave with awe in their eyes, joy in their hearts and a burning fire to spread your message is what we define as a raving fan.

Customer service quotes: Amanda Austin, Founder & Owner, Little Shop of Miniatures.

5. "Your most unhappy customers are your greatest source of learning." - Bill Gates

Amanda Austin, Founder & Owner, Little Shop of Miniatures

My team and I love this customer service quote because no matter how well you run your business, unhappy customers are inevitable. While there will be a percentage who are just unhappy people looking to complain about anything, most will have legitimate points worth considering. You can never see your business the way people on the receiving end of your service can, and listening to them is the only way to learn and improve. We are grateful when someone speaks up—so many unhappy people just never shop with you again while also spreading negative words about your business. Feedback of any kind is a gift, so use it to your best advantage. We’ve found that negative feedback that’s handled in a caring and concerned manner can often make a lifelong customer out of a previously disgruntled shopper.

Many customers today leave online reviews for your business, both positive and negative. Learn how to handle negative online reviews with our guide of response examples.

Customer service quotes: Hazel Edwards, Owner, Gillian Roberts Bridal.

6. "Ease your customers’ pain."

Hazel Edwards, Owner, Gillian Roberts Bridal

My favorite customer service quote is, “ease your customers pain.” This relates to understanding 100% who our ideal client is and solving the problems they face. By dealing with successful professional women, we are truly aware of the restrictions on their time being their main “pain.” By opening when they need us, sourcing their perfect outfit and offering an alterations service, their visits and phone calls to us are limited, reducing any impact choosing a dress has on their day-to-day job.

Customer service quotes: Brad Schweig, VP Operations, Sunnyland Outdoor Living.

7. "Treat the customer like you would want to be treated. Period!"

Brad Schweig, VP Operations, Sunnyland Outdoor Living

It’s pretty simple. Every business has to have policies and procedures, or else there is a good chance you are going to be taken advantage of. But there is no reason to make them any less consumer-friendly than they need to be. I try to think of myself of as a consumer when we put our policies in place. If I was shopping at a different store and they had the same policy, would I find it to be unfriendly or unreasonable? If so, it’s probably not a good policy for us.

Customer service quotes: Connie Elder, Founder & CEO, PEAK 10 SKIN.

8. "Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers there is no company!"

Connie Elder, Founder & CEO, PEAK 10 SKIN

I believe whether your customers are wholesale or retail, how you treat them is the number one priority! Without repeat customers who feel appreciated, your business will not thrive. I also believe in the Southwest Airlines theory that how you treat your employees is how they will treat your customers. Both are vital to a successful business!

Customer service quotes: Connor J. Wilson, VP of Growth, NiceJob.

9. "The key is when a customer walks away, thinking, 'Wow, I love doing business with them, and I want to tell others about the experience.'" - Shep Hyken

Connor J. Wilson, VP of Growth, NiceJob

This customer service quote is simple, succinct and to the point. It defines the purpose of creating an exceptional customer experience. Everything leads up to that moment when the customer has completed the transaction and when it’s time to go, they’re overwhelmed by how thorough, attentive or personal an experience it was. It’s a memorable moment by comparison to the competition, making you stand out. Always leave the customer wanting more.

Customer service quotes: Paige Arnof-Fenn, Founder & CEO, Mavens & Moguls.

10. "People do not care how much you know until they know how much you care." - Teddy Roosevelt

Paige Arnof-Fenn, Founder & CEO, Mavens & Moguls

I like this customer service quote and find it inspiring because it is a simple reminder to me and my team to listen more than talk, show empathy and try to look at the situation from the customer’s perspective. The goal is not to wear them down or impress them with your smarts. The goal is to solve the problem and make things right.

Customer service quotes: Jesse Harrison, CEO, California Labor Law Employment Attorneys Group.

11. "Put yourself in their shoes."

Jesse Harrison, CEO, California Labor Law Employment Attorneys Group

When I put myself in a client’s shoes, I will be more understanding of their situation and be more motivated to help them. I will feel more productive and useful. When a client is frustrated and I put myself in their shoes, I start to see their point of view and the reasons for their frustrations, and this motivates me to fix their problem. At the same time, trying to put myself in the client’s shoes reminds me that there is no way that I could ever completely put myself in their shoes because I don’t have their life experiences—I will never know what the client has been through in the past. I will never know how the client was treated in his childhood or what he went through just five minutes before meeting me. This leads me to judge them more favorably and give them the benefit of the doubt.

Customer service quotes: James R. Nowlin, Founder & CEO, Excel Global Partners.

12. "Always have an attitude of gratitude."

James R. Nowlin, Founder & CEO, Excel Global Partners

I thought of this customer service quote myself. It is meant to remind myself and other people in my company that whenever a customer contacts us, it is a blessing even if that customer made contact to file a complaint. After all, each complaint provides us with insight on how we can improve the company. So in my company, we make sure that every customer is approached with an attitude of thankfulness. Even when a customer is being irate, we take it as meaning the customer cares that much about our company that they react that much due to our shortcoming or mistake. A thankful approach is the best way to converse with customers.

Customer service quotes: Taylor Chastain, Marketing Manager, USB Memory Direct.

13. "Customer service should not be a department. It should be the entire company." - Tony Hsieh

Taylor Chastain, Marketing Manager, USB Memory Direct

This customer service quote is the cornerstone of our small business. Every department in our company implements customer service in some way, regardless of whether they speak directly to the customer or not. For example, if something goes wrong with a customer’s order, our customer service team goes directly to the processing department to correct the issue as quickly as possible in order to keep the customer satisfied. If the processing department isn’t motivated to keep our customers as happy as our customer service team is, it would take much longer to correct any issues. This would cause our customers to become frustrated and unhappy, which is bad for the entire company—not just our customer service department.

Customer service quotes: Matthew Odgers, Founder, Odgers Law Group.

14. "The sole reason we are in business is to make life less difficult for our clients."

Matthew Odgers, Attorney/Founder, Odgers Law Group

In any service business, your sole job is to make your customer's life easier. While there may be only one way to perform a task, there are a million ways to work with the customer. Find a way to work with the customer that makes their life easier. Speak simply, explain thoroughly, listen fully, respond promptly and break the standard workflow when needed. If we don’t make our clients' lives easier, then we are not doing our job.

CUstomer service quotes: Mike Sims, Founder & Owner, ThinkLions.

15. "People will forget what you said. They will forget what you did. But they will never forget how you made them feel." - Maya Angelou

Mike Sims, Founder & Owner, ThinkLions

This customer service quote has changed our business. Often, we get caught up in what we do, the achievements we make for our customers and the great services we offer them. However, in the process of completing great work, it’s easy to forget what matters most: the customer. Great customer service is about making the customer feel satisfied and feel as if they made the right decision when they chose our company to solve their problem. In every customer service case, even when we disagree with a customer’s point of view, we seek to make them feel as if we are on their side and that we are committed to helping them.

Customer service quotes: David Bakke, Financial Author & Blogger, Money Crashers.

16. "Spend a lot of time talking to customers face-to-face. You’d be amazed how many companies don’t listen to their customers." - Ross Perot

David Bakke, Financial Author & Blogger, Money Crashers

This customer service quote is inspirational because it delves down into a key aspect of customer service, and more importantly, something that most companies miss the boat on. You need to listen to what your customers are saying. This holds true whether the conversation is positive or negative. If the customer is complimentary towards your business, find out exactly what it was your business did right and accentuate that going forward with your employees. But even more essential are the negative interactions. Let the customer speak for as long as they need to and actually listen to what they have to say. Dig deep to find out what the pain point was & why it happened and then put measures in place so this instance doesn’t occur again.

Customer service quotes: Jodie Shaw, Chief Marketing Officer, The Alternative Board.

17. "Always begin with: 'So that I can better serve you, do you mind if I ask a few questions?'"

Jodie Shaw, Chief Marketing Officer, The Alternative Board

Potential and existing customers are easily annoyed by generic customer service scripts. Most customers, especially new ones, have already done a lot of research before contacting a company. When they finally reach out, they want their specific questions answered straight away. When a customer service team member starts asking generic questions purely for the sake of pulling up an account, the customer leaves feeling impatient and ready to look for service elsewhere. Asking, "So that I can better serve you, do you mind if I ask a few questions?" will not only give you permission to delve further into your prospective customer’s wants and needs, but will also allow you to provide the very best service and offer the right product recommendations for that customer. It also tells the customer that the reason for these questions is to actually help them, making them feel more like they’re part of a conversation rather than an inquisition.

Customer service quotes: Greg Corey, Founder & Principal, Porchlight.

18. "Unless you love everybody, you can’t sell anybody." – Dicky Fox, Jerry Maguire

Greg Corey, Founder & Principal, Porchlight

Contrary to popular belief, "Show me the money!" is not the best quote in Jerry Maguire. Even though we are creating brands, we are always doing it not only with people, but also for people. Clients hire us because they want to work with us, but they also know that our work is really for their customers—it’s all about building real, long-lasting relationships with people.

Customer service quotes: Rachel Hogue, Customer Service Manager, Azazie.

19. "Imagine your customer is your best friend—listen to their concerns, be a shoulder to lean on and then shift the focus from what went wrong to how you can help make it right."

Rachel Hogue, Customer Service Manager, Azazie

When I’m adding to my customer service team, I look for people who think outside the box and will truly care about our customers. By encouraging my employees to imagine the customer as their best friend, it puts them in a mindset that immediately and instinctively makes them ask, "What would and can I do?" and "How can I use this invaluable feedback to improve a service or product?" It subconsciously improves their tone of voice (spoken or written), helps remind them that we are all human and lets their creativity in coming up with information or solutions flow. It also encourages the customer to provide us information that helps us help them and creates customer loyalty.

Customer service quotes: Chaz Van de Motter, CEO, Social Cycle.

20. "Customer service is about empathy."

Chaz Van de Motter, CEO, Social Cycle

If you can view a situation from a customer's point of view and understand what they value, you can provide a fair solution that will edify the consumer and strengthen your relationship with them.


Read the full list of over 100 business motivation quotes for customer service.

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