Share
Share
DAILY
All topics
DAILY

Hero Block: No Visible Badges vs Visible Badges

The Loser

The Winner

Hypothesis:

Adding trust badges (ie: Angie's List Awards) to the hero section of your website will increase trust, and thus, improve your website's conversion rate.

Result:

Our tests indicated the opposite result — the control version without the trust badges above the fold converted every-so-slightly higher than our experiment at 0.2%.

Action Step:

Don't be convinced that your trust badges are enough to build trust. Leverage your reviews, write strong copy, and apply the other fundamentals of a lead-generation website for the best possible conversion rate! 

Let's make this email official!
Join the NiceJob community for service industry professionals.

Nice. We'll be in touch soon.
Oops! Something went wrong while submitting the form
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.