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Hero Block: No CTA VS With CTA

The Loser

The Winner


Adding a "View Our Services" call-to-action to the website's hero section will lift it's conversion rate.


The control version without the hero call-to-action converted 0.2% higher than the variant version.

Action Step

What seems like a surefire win on your website might actually backfire! Instead of adding a call-to-action to your homepage section, try adding a powerful review right underneath it. It's much more likely to lift your conversion rate.

Want to learn more about what makes a lead-generating service business website? Check out our flagship article on what makes a lead-generating website

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