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Hero Block: Hero Image VS Tap To Call Button

The Loser

The Winner

Hypothesis

Removing the hero image on mobile and replacing it with big "Tap to Call" button will increase the website's conversion rate.

Result

The variant converted 35.40% higher than the control.

Action Step

Make your website more mobile-friendly by removing images — and replace them with a big, enticing call to action that helps your potential customers get what they want!

Learn how to turn your website into a lead-generation machine in our flagship article 11 Steps to an Unstoppable Lead-Generation Website.

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